Expanding women’s lifestyle media company SheKnows Media announced the acquisition of StyleCaster Media Group, a publisher of fashion and beauty sites that allows customers to discover and share their style. The financial terms of the acquisition were not disclosed.
StyleCaster operates StyleCaster.com, BeautyHigh.com, DailyMakeover.com and TheVivant.com. The company also owns Makeover Solution, which provides beauty and accessory digital try-on’s to customers, brands, retailers, publishers and advertisers in over 30 countries.
The acquisition will further SheKnows’ conversation in fashion and beauty categories, adding to its offerings of women’s lifestyle content, including Food, Beauty, Entertainment and more. With a central user group in the 18-34 demographic, StyleCaster will also widen SheKnows’ user base to include high-income millennial women.
“Augmenting SheKnows’ offering with StyleCaster’s fashion and beauty influencers and integrated advertising solutions makes our combined company an attractive option for brands that want to connect with women more holistically and socially,” Samantha Skey, SheKnows Media’s chief revenue officer, said. “We are very pleased to welcome StyleCaster to the SheKnows family.”
StyleCaster will become the flagship fashion and beauty property under the SheKnows Media umbrella, with its founders, David Goldberg and Ari Goldberg, along with editor-in-chief Laurel Pinson assuming executive roles in the leadership team.
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