PSXO, an e-commerce crafting and events company, has merged with Seedling, an Irvine, CA-based toy and crafting brand, and has also just raised $7 million in funding.
Investors in the round included Upfront Ventures and Greycroft Partners As well as Google Ventures, Daher Capital, Mesa, CAA Ventures and Sherpa Foundry.
Co-founded by Soleil Moon Frye and Kara Nortman, PSXO delivers party boxes for families to enjoy the process of creating a themed celebration together.
The company has developed e-commerce capabilities and innovative social distribution channels such as Pinterest and just launched an iPhone app.
Founded by Phoebe Hayman, Seedling offers products available at retailers including Neiman Marcus, Nordstrom, Macy’s, Barneys, Harrods and Selfridges among other premium global outlets.
Company executives said the combined company will be known as Seedling, with the goal to provide online and offline ways to reduce the time and anxiety involved with entertaining one’s children, planning a party or shopping for the perfect gift.
With over 350 products, it is expected that the company will soon cross more than $10 million in sales, according to company executives.
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